Party City To Open "Toy City" Toy Stores Very Soon

June 26, 2018

Party City

There is a void in the toy industry. People are asking where to get toys besides Wal-Mart and Target. Let's be real they're not toy stores. 

Party City wants to fill that void with pop-up toy stores. They're opening up about 50 "Toy City" pop-up stores, in wake of Toy R Us' demise and will roll out the temporary locations alongside its Halloween City pop-up shops in "optimal" markets where it found "attractive leasing opportunities."